VidMob Introduces Intelligent Creative SaaS Platform to Drive Marketing Performance
Press release content from Globe Newswire. The AP news staff was not involved in its creation.
Source: apnews.com
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VidMob Introduces Intelligent Creative SaaS Platform to
Flexible offering combines leading creative analytics and workflow to improve speed of delivery and creative impact at scale...
Source: globenewswire.com
MediaCom launches data-based tool to drive creative performance by up to 50%
The new system will include an algorithm that uses information on emotional response and attention levels.
Source: campaignlive.co.uk
MediaCom merges data and creativity under a new division
MediaCom’s global chief of creative transformation Stef Calcraft MediaCom has launched a new division, dubbed MediaCom Creative Systems, to unite its media and creative teams under a single integrated division. What has precipitated the reorganization? The case for better integration of media and creative teams has become common wisdom among clients and agencies, with businesses such as P&G and BT throwing out traditional silo models in favor of integration of data, execution, creative and content. In the vanguard of this dawning realization has been P&G’s Marc Pritchard, who has been out...
Source: thedrum.com