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‘India headed for major recovery in ad spends’ Updated: Updated: Ad expenditure to rise 23.2%: GroupM Share Article Ad expenditure to rise 23.2%: GroupM India is expected to see a ‘major recovery’ in advertisement expenditure in 2021 following the slump the sector saw last year due to the COVID-19 pandemic. In its report, ‘This Year, Next Year’ 2021, GroupM predicted that India’s advertising investment would reach an estimated ₹80,123 crore this year. This represents a growth of 23.2%, for the calendar year 2021. India is the second-fastest growing market among the top 10 and...

TV expected to grow 18 per cent, OOH and cinema to see double-digit growth. 16 Feb, 2021 - 01:48 PM IST     |     By indiantelevision.com Team     NEW DELHI: The Covid2019 pandemic set off a tectonic shift in media investments in 2020; from user behaviour to how businesses did their marketing, everything faced a massive upturn. People got more health-conscious, business became digital savvy, and this new order occasioned a reshuffle in the media pies of all categories. All this has set the stage for a very dynamic 2021, as the advertising and marketing industry tries to rise above...

GroupM's TYNY report forecasts India’s advertising investment to reach an estimated Rs. 80,123 crores this year.

Indian print ad spends to rise 23% this year, digital media to see 28% surge: Report Synopsis Indian advertising spends recorded a 21.5 per cent drop in terms of value in 2020 due to the pandemic, but total ad expenditure (adex) is expected to register a 23.2 per cent rise in 2021 to Rs 80,123 crore, indicating a strong recovery. Unlike the global experience, where digital is gaining ground very fast, the ad spends in India will also have incremental spending happening on television. The print media will also hold its 16 per cent share of the overall pie in 2021. Mumbai | New Delhi: Print med...

Ad spends to grow 23.5% to Rs 80,123 crore; TV's share to slip marginally Terming the estimates as 'not optimistic, but realistic', GroupM South Asia's chief executive Prasanth Kumar pointed out that they will still be lower as compared to the nearly Rs 83,000 crore achieved in 2019 PTI | February 16, 2021 | Updated 16:44 IST The agency had estimated a 10.7 per cent growth in ad spends for 2020 to Rs 91,641 crore Advertising spends across media platforms in India will grow by 23.5 per cent in 2021 to Rs 80,123 crore in 2021 after a sharp 21.5 per cent decline in the pandemic-hit 2020, a medi...