Page 29 - Prasanth Kumar News Today : Breaking News, Live Updates & Top Stories | Vimarsana

linkedin GroupM has unveiled its annual 'This Year Next Year' report - its advertising expenditure (adex) forecasts for 2021.    As per the report, India's advertising investment will reach an estimated Rs 80,123 crores this year, representing an estimated growth of 23.2% for calendar year 2021.    According to the report, India will see a major recovery in 2021, and is likely to regain its ninth spot in global ad spends, which dropped to tenth in 2020.     The Covid-19 pandemic created a fall of 21.5% to India's adex in 2020. India, the second fastest growing ma...

Fresh innings IPL 2020 — which saw 150 new brands advertising — changed the pitch, signalling a bounceback. Fresh innings IPL 2020 — which saw 150 new brands advertising — changed the pitch, signalling a bounceback.× Agencies are optimistic that ad volumes and spend will rebound As annus horribilis 2020 — a year when media and advertising got ravaged — comes to a close, a few trends will remain irreversible as the industry looks ahead with optimism in the new year. Digital will continue to dominate; new categories such as edtech, online gaming and wellness products have emerged ...

Discretionary categories like F&B took the hardest hit. 16 Dec, 2020 - 02:30 PM IST     |     By indiantelevision.com Team     MUMBAI: The Covid2019 pandemic has triggered a definite shift in the consumer and business landscape. The advertising and marketing industry has had to quickly adapt to the new normal, realigning monies and deploying new tools and tactics to connect with audiences; in this regard, digital ecosystem has been the biggest gainer. In fact, digital media budgets have registered a 34 per cent increase over the past several months, states the Modern Marketer Rec...