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GroupM's TYNY (This Year Next Year) report has projected that the Indian ad revenue is expected to grow 10.2% to reach INR 1,55,386-crore. In 2023, the revenue was Rs 1,40,963-crore.
Contributing Rs 88,502 crores, digital will lead the share of India’s ad spends at 57%.
GroupM's TYNY report suggests global ad revenue will reach USD 936 billion and grow by 5.3%
India continues to be ranked eighth globally among ad markets, but its ad revenue growth is the fastest among the top 10 economies, according to the media agency
Chennai, January 04, 2024: Launching into its second season with an energetic introduction driven by the contagious beats of "Idhu Semma Vibe," Coke Studio Tamil is ready to further its musical journey with the highly anticipated launch of the first song of the season, "Kaakarattan".