Globally OOH to grow at 26% in 2022: GroupM Mid-Year Advertising Forecast
Global advertising industry growth pegged at 8.4%
Source: media4growth.com
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Digital to overtake TV to become the largest advertising medium in India: GroupM report | Advertising
GroupM's annual TYNY report forecasts digital to cross Rs 48,603 crores this year
Source: campaignindia.in
Indian adex to see major recovery in 2021: GroupM report | Digital
linkedin GroupM has unveiled its annual 'This Year Next Year' report - its advertising expenditure (adex) forecasts for 2021. As per the report, India's advertising investment will reach an estimated Rs 80,123 crores this year, representing an estimated growth of 23.2% for calendar year 2021. According to the report, India will see a major recovery in 2021, and is likely to regain its ninth spot in global ad spends, which dropped to tenth in 2020. The Covid-19 pandemic created a fall of 21.5% to India's adex in 2020. India, the second fastest growing ma...
Source: campaignindia.in