Stay updated with breaking news from Prasanth Kumar. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India. Malviya will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the
GroupM India makes senior elevations Share Via: Vinit Karnik has been appointed as Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan as Head of Branded Content, GroupM India. GroupM India, today announced the promotions of Vinit Karnik and Karthik Nagarajan. Vinit Karnik, the Business Head of GroupMâs Entertainment & Sports practice (ESP) will take over the new role of Head â Sports, Esports and Entertainment, GroupM South Asia and Karthik Nagarajan, Chief Content Officer for Wavemaker India will take on additional responsibility at GroupM in th...
GroupM India has announced the elevations of Vinit Karnik and Karthik Nagarajan. Karnik, the business head of GroupM’s entertainment and sports practice (ESP) will take over the newly created role of head – sports, esports and entertainment, GroupM South Asia. Nagarajan, currently chief content officer, Wavemaker India, has been given the additional charge of heading branded content for GroupM India. Kumar said, “Disruption and evolution go hand in hand and it also brought in opportunities in the content, sports and entertainment space and it is consistently rede...
GroupM has unveiled its annual ‘This Year Next Year’ report — its advertising expenditure (adex) forecasts for 2021. As per the report, India's advertising investment will reach an estimated Rs 80,123-crore this year, representing an estimated growth of 23.2% for calendar year 2021. The Covid-19 pandemic created a fall of 21.5% to India’s adex in 2020 According to the report, India will see a major recovery in 2021, and is likely to regain its ninth spot in global ad spends, which dropped to tenth in 2020. The Covid-19 pandemic c...
The Indian adex will reach Rs 80,123 crore in 2021, up 23.2% from Rs 65,053 crore in 2020. Pandemic resulted in a fall of -21.5% in 2020