Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard
Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.
Source: afaqs.com
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Chrome DM Adopts ISEC Classification, Enhancing Socio-Economic Analysis
Chrome DM Adopts ISEC Classification, Enhancing Socio-Economic Analysis
Source: adgully.com
NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system
Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.
Source: afaqs.com
MC Explains | Are you an Indian consumer? You'll now be classified in a new way
Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.
Source: moneycontrol.com
Broadcast industry to get a reboot with new consumer classification system
The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters
Source: livemint.com