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The new Indian Socio Economic Classification is expected to allow for better targeting of consumers not only by advertisers and marketers but also by broadcasters
The first day at FICCI Frames 2023 hosted a session which discussed the future of Indian broadcasting. It also highlighted what broadcasters need to do, in order to keep the medium as important as it’s always been.
Best Media Info: The advertising conglomerate had appointed Lulla as its consultant advisor for India in April 2022| Advertising News
The first season of four mini-episodes for TV9 Network's latest OTT series, Duologue with Barun Das, has been released. TV9 Network MD & CEO Barun Das introduces an exchange of ideas not prompted by headline management.
With IT raids, general counsel of Dentsu India Shalinee Kulshreshtha has been given the command as the staff have been asked to connect her for all the functions