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IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this consolidation rain sixes for broadcasters, or will it impact the advertising run rate?

India , Rajesh-sethi , Uday-sodhi , Rajiv-dubey , Hema-malik , Viacom , Google , Indian-premier-league , Reliance-industries , Walt-disney-owned-star-india , Disney-star , Ten-sports

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India

Week at a glance: India shifts to ISEC; CTV in 2024; FMCG in resurgent India
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Amit-adarkar , Ameen-sayani , Vinay-virwani , Prasanth-kumar , Jasmine-sachdeva , Anshul-gupta , Vivek-malhotra , Muralidhar-salvateeswaran , Shuvadip-banerjee , Rajiv-dubey , Market-research-society-of-india

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey

ISEC will enable sharper targeting, more nuanced understanding of demographics:Rajiv Dubey
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

Hindustan , India-general- , India , Rajiv-dubey , Hindustan-unilever , Market-research-society-of-india , Indian-society-of-advertisers , Market-research-society , Socio-economic-classification-system , Indian-society , Hindustan-unilever-limited , Dabur-india

NCCS vs ISEC: Industry experts navigate the new Indian socio-economic classification system

Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

India , Vivek-malhotra , Rajiv-dubey , Muralidhar-salvateeswaran , Vinay-virwani , Jasmine-sachdeva , Amit-adarkar , Shuvadip-banerjee , India-today-group , Market-research-society-of-india , New-consumer-classification-system , New-socio-economic-classification

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape: Best Media Info

Pain points of targeting consumers with complex purchase behaviour in omnichannel landscape: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India , Shuvadip-banerjee , Rajiv-dubey , Jasmine-sachdeva , Vinay-virwani , Vivek-malhotra , Muralidhar-salvateeswaran , Amit-adarkar , Market-research-society-of-india , Youtube , India-today-group , Bestmediainfo-bureau

How marketers can go beyond traditional ways of consumer segmentation: Best Media Info

How marketers can go beyond traditional ways of consumer segmentation: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India , Rajiv-dubey , Shuvadip-banerjee , Wavemaker-sachdeva , Muralidhar-salvateeswaran , Amit-adarkar , Vinay-virwani , Jasmine-sachdeva , Vivek-malhotra , India-today-group , Dabur , Bestmediainfo-bureau-delhi

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info

Why advertisers are pushing for shifting from NCCS to ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

India , Shuvadip-banerjee , Rajiv-dubey , Amit-adarkar , Muralidhar-salvateeswaran , Jasmine-sachdeva , Vinay-virwani , Vivek-malhotra , Freedish-on-india-today-group , Dabur , Market-research-society-of-india , Bestmediainfo-bureau

Segmenting consumers in a complex world of changing demographics & media choices

Segmenting consumers in a complex world of changing demographics & media choices
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Rajiv-dubey , Shuvadeep-banerjee , Shuvadip-banerjee , Vinay-virwani , Jasmine-sachdeva , Gen-alpha , Muralidhar-salvateeswaran , Vivek-malhotra , Amit-adarkar , India-today-group , Youtube

India Shifts to a New Socio-economic Classification System ISEC

India Shifts to a New Socio-economic Classification System ISEC
adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.

India , Amit-adarkar , Vinay-virwani , Shashi-sinha , Muralidhar-salvateeswaran , Vivek-malhotra , Rajiv-dubey , Jasmine-sachdeva , Shuvadip-banerjee , Sunil-kataria , Operations-office , India-international

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info

News Flash: MRSI launches new socio-economic classification system – ISEC: Best Media Info
bestmediainfo.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bestmediainfo.com Daily Mail and Mail on Sunday newspapers.

Hindustan , India-general- , India , Vivek-malhotra , Shashi-sinha , Amit-adarkar , Mitali-chowhan , Jasmine-sachdeva , Sunil-kataria , Lr-vinay-virwani , Rajiv-dubey , Muralidhar-salvateeswaran