Stay updated with breaking news from Amit Adarkar. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Mumbai: The LSEG-Ipsos primary consumer sentiment index (PCSI) for India in May 2024 shows improvement in the overall sentiment, with the upside of +0.8 per cent points. Also, the survey shows that India continues to hold onto the highest national index score (67.8 per cent points) across all the 29 countries covered in the monthly survey.
Ipsos, one of the world's leading market research companies, announces the acquisition of Crownit.
Among the 29 countries surveyed, India (72.2) continues to top the list with the highest National Index score. Indonesia (63.4), along with India, are the only countries with a National Index score of 60 or higher.
Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.
Indian Socio Economic Classification (ISEC) which has been rolled out is the first classification which has taken a woman into account. ISEC is the new socio economic classification which research companies, advertisers, and measurement bodies are adopting to target households. It has replaced the old tool called the New Consumer Classification System (NCCS) which was implemented in 2011.