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Brands, agencies, and media bodies discuss consumer behaviour, targeting, and segmentation challenges amid the current NCCS framework.

According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.

The survey for the report conducted by itihaasa Research and Digital, a firm that delves into the evolution of technology and business was put forth on Thursday, in a symposium held by the Centre of IT and Public Policy (CITAPP) at the International Institute of Information Technology (IIIT-B). The symposium was on ‘Emerging Opportunities and Challenges in Digital Society.’

Andhra Pradesh Municipal polls to be conducted on March 10 ANI | Updated: Feb 15, 2021 16:07 IST Amaravati (Andhra Pradesh) [India], February 15 (ANI): Elections to 12 Municipal Corporations and 75 Municipalities in Andhra Pradesh will be conducted on March 10, said the state's Election Commissioner on Monday. Andhra Pradesh Election Commission issued a notification for the conduct of ordinary elections in 12 Municipal Corporations and 75 Municipalities in the State. The date issued for polls is March 10, and counting will be held on March 14, 2021. The ...