Research: Consumers embrace AI in smartphone market
Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer b
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Smartphone brands such as Samsung and Google that successfully market ‘halo’ artificial intelligence (AI) features in their devices can influence consumer b
According to MRSI, the growth in GDP and income, penetration of consumer durables, and ownership of vehicles have witnessed a significant increase, leading to the current socio-economic classification becoming less discriminatory and more volatile. ISEC will be adopted by leading industry bodies like The Indian Society of Advertisers (ISA), research users of various organisations such as ITC, Hindustan Unilever Limited, Marico, and Dabur India, research agencies including Kantar, IPSOS, and media agencies like GroupM and IPG Mediabrands.
Kantar, the marketing data and analytics company, has released its latest Entertainment on Demand (EoD) data and analysis on the UK's streaming market. The st
NINE in every 10 Filipino shoppers recognize the value of buying healthy grocery items as fitness remains a top priority for consumers, marketing data and analytics firm Kantar Philippines said on Thursday.
The report also provides insight that over the past ten months, 42 percent of women have acquired a face makeup product, amounting to expenditures totalling INR 1,120 crore.