Parle, Britannia score as most chosen FMCG brands: Kantar
Kantar has rolled out the 11th edition of its annual Brand Footprint India report.
Source: printweek.in
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Indians spent over Rs 5,000 cr on cosmetics in last six months, sector may gain as more women go to work: Study
Indian buyers spent over ₹5,000 crore on more than 100 million cosmetic products in the last six months, with 40% making purchases online, according to Kantar Worldpanel's initial study on the industry in India. The data suggests working women who buy both online and offline spend 1.6 times what average consumers pay.
Source: indiatimes.com
Parle, Britannia score as most chosen FMCG brand: Kantar
Parle, Britannia score as most chosen FMCG brands: Kantar
Source: campaignindia.in
Rising inflation continues to impact Indian households: Kantar
Although there are signs of revival in household consumption levels, as inflation levels moderate, they have not yet returned to pre-inflation levels, it said
Source: livemint.com
Parle leads Kantar's in-home brand rankings for 2023
Britannia leads the way in the most chosen out-of-home (OOH) brand category, while the five most chosen OOH beverage brands in India are Frooti, Thums Up, Amul, Maaza, and Sprite
Source: livemint.com