Pinoys becoming more value-conscious
Marketing data and analytics company Kantar said Filipinos are coming out of the pandemic more value-conscious than ever, influenced largely by inflation. ...
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Marketing data and analytics company Kantar said Filipinos are coming out of the pandemic more value-conscious than ever, influenced largely by inflation. ...
Netflix's password crackdown to convert non-paying users by forcing them to become subscribers is having the opposite effect.
According to a report by Kantar, a market research group, Netflix has lost over a million subscribers in Spain in the first quarter of 2023
Lost a million Spanish subscribers Netflix's moves to increase subscribers by clamping down on password controls are backfiring as customers...
The number of VOD-enabled households subscribing to at least one video streaming service in Spain has fallen to 11.9 million, according to Kantar Worldpanel. The 292,000 loss means 64% held a subscription between January and March 2023. The move by Netflix to remove households viewing the service on someone else’s tab had an immediate effect…