Netflix lost 1M users in Spain after password-sharing crackdown
Netflix's password-sharing crackdown could pose serious risks from the streamer, if recent usage numbers from Spain are any indication.
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Netflix's password-sharing crackdown could pose serious risks from the streamer, if recent usage numbers from Spain are any indication.
In early February, Netflix introduced a €5.99 ($6.57) monthly fee for users in Spain who shared their log-in details with another household and technical measures to detect such sharing.
Netflix Inc lost more than one million users in Spain in the first three months of 2023 according to market research group Kantar, a sign that the streaming giant’s crackdown on password-sharing could backfire.
Netflix's password-sharing crackdown led to a spike in canceled accounts, but it's not bothered.
Netflix’s plan to crack down on user account-sharing is reportedly already have consequences for its business in Spain.