Mobile vs. Connected TV: The IPL 2024 digital advertising scoreboard
Industry experts explain which medium they’re looking to bet on to capture maximum viewer attention for this edition of IPL.
Source: afaqs.com
Connected Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana
Stay updated with breaking news from Connected Tv. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Top News In Connected Tv Today - Breaking & Trending Today
Amagi appoints Richard Perkett as chief product officer
Richard Perkett joins Amagi as CPO, driving product strategy. With extensive experience, he aims to enhance customer value and foster growth through a strong product culture, aligning with Amagi's future vision.
Source: indiatimes.com
Harnessing strengths of linear and digital in CTV advertising
Addressable TV homes are set to surpass 45 Million by the end of 2024, covering 21% of Indian TV Homes.
Source: afaqs.com
YouTube: YouTube rolling out policies specifically for dealing with deepfakes and for AI: Ishan John Chatterjee
YouTubes' Ishan John says: “What we are really seeing is viewers as well as creators are meeting this demand for multi-format consumption happening across shots, podcasts, long form, live, it is all available on YouTube and that has been our approach. Also, we are rolling out policies specifically for dealing with deepfakes and for AI. ”
Source: indiatimes.com
Six Questions For Verna De Jesus, VP Of CTV, The Trade Desk
Verna de Jesus, VP of Connected Tv at The Trade Desk answers a few questions on the growth of CTV as ad platform, ad fraud, programmatic buying & mentorship.
Source: forbes.com