Indian advertising to see muted growth in 2023
The macroeconomic environment has prompted some markets, including India to trim expectations for 2023 compared with the December 2022 forecast
Source: livemint.com
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iTWire - StarHub deploys Hoppr ad solution across its OTT service
Singaporean internet and entertainment provider StarHub has deployed Australian advertising company Hopper’s media advertising format across its over-...
Source: itwire.com
iTWire - StarHub deploys Hoppr ad solution across its OTT service
Singaporean internet and entertainment provider StarHub has deployed Australian advertising company Hopper’s media advertising format across its over-...
Source: itwire.com
More than half of all ad spends in 2023 to be digital
There will be a 15.5% increase in ad spends in India, with an increment of about ₹20,000 crore, as compared to 2022
Source: livemint.com
84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
Source: campaignindia.in