84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
84% of Indians believe TV ads have an impact on purchase decisions: GroupM Finecast report
Source: campaignindia.in
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Need to include Connected TV in media plans: Priti Murthy
Need to include connected TV in media plans: Priti Murthy
Source: campaignindia.in
Co-viewing strategies need to be created: Rajiv Rajagopal
Co-viewing strategies need to be created: Rajiv Rajagopal
Source: campaignindia.in
Measurement – The big challenge with Connected TV: Best Media Info
Best Media Info: While the Connected TV audience keeps growing, the industry is yet to solve the ‘measurement issue’ in the space| Advertising News
Source: bestmediainfo.com
75% of top-of-the-funnel consumers are cord-cutters: Harshdeep Chhabra of Mindshare Fulcrum: Best Media Info
Best Media Info: Speaking at a summit titled ‘Addressable TV and Beyond’ held by GroupM Finecast, Chhabra, SVP, Mindshare Fulcrum, said that linear TV continues to be dominant in the middle and bottom of the pyram| Advertising News
Source: bestmediainfo.com