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Addressable TV advertising to reach Rs 9872 crore in 2026: GroupM

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of 2024. Furthermore, the report adds that there has been a 117% growth in the number of unique CTV devices from 2022 to 2023. ....

Uttar Pradesh , Madhya Pradesh , Rajiv Rajagopal , Atique Kazi , Landscape Of Indian Television , Changing Landscape , Digital Products , Ampere Analysis , Groupm Nexus Advanced , Tv Advertising , Tv Households ,

GroupM Nexus appoints Rajiv Rajagopal as head- advanced TV

Previously, he was head of client development and engagement at Finecast India, a TV solution from Group M. ....

Rajiv Rajagopal , Finecast India , Star India , Groupm Nexus ,