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Best Media Info: The second day of ad:tech 2023 saw agency professionals talk about how audiences have become highly fragmented in the current times unlike the yesteryears and why it is crucial to reduce spillage and | Television News
Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.
Share Via: At the recent ad:tech and Amazon Advertising panel, experts from Dyson, Colgate-Palmolive and Wavemaker discussed evolving omni-channel consumer journey and how marketers are meeting their expectations. These days, the consumer journey has become an interesting mix of online and offline channels. For brands, this implies that the sales funnel is getting much more complicated. An increasing number of consumers have taken to e-commerce marketplaces during the COVID-induced lockdowns. To unravel this new journey and behaviour patterns, ad:tech and Amazon hosted a panel discussion on t...