Live Breaking News & Updates on Adtech 2023

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Ad:Tech 2023: Ordinary brands are ordinary marketers

The first day of AdTech 2023 saw Shankar Prasad, founder and CEO, Plum Goodness; Vidyut Kaul, market leader, Philips Consumer Business and Sukhleen Aneja, CEO, The Good Glamm Group discuss the evolving role of marketing and what markets must avoid in current times. ....

Vidyut Kaul , Karthi Marshan , Shankar Prasad , Sukhleen Aneja , Good Glamm Group , Kotak Mahindra Bank , Plum Goodness , Philips Consumer Business , Eularie Saldanha Share , Kotak Mahindra , Adtech 2023 ,

AdTech 2023: Advertising in the open internet

The first day of AdTech 2023, saw Archana Aggarwal, vice president, brand, Airtel; Atique Kazi, president, data, performance and digital products, GroupM India and Rahul Singh, director, business development, The Trade Desk talk about how advertisers can leverage the open internet to their benefit. The panel was moderated by Mike Fein, vice president, strategy marketing, The Trade Desk. ....

Rahul Singh , Archana Aggarwal , Mike Fein , Atique Kazi , Groupm India , Trade Desk , Eularie Saldanha Share , Adtech 2023 , Open Internet ,

Ad:Tech 2023: A single unified measurement system needs to be in place in the CTV ecosystem

Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.

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Shiney Eapen , Rajiv Rajagopal , Sudipto Das , Pm Article Campaign India Team Share , Campaign India Team Share , Linear Tv , Adtech 2023 ,

Ad:Tech 2023: New-age brands are creating and co-creating with the consumer

Day two of Ad:Tech 2023 saw Ainara Kaur, co-founder, Belora Paris; Vinay Singh, founding partner, Fireside Ventures; Utsav Malhotra, chief operating officer, Noise and Vipul Gupta, founder and director, Re’equil spoke about how new-age brands are breaking through the clutter to find their standing.
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Vipul Gupta , Ainara Kaur , Utsav Malhotra , Vinay Singh , Deep Batra , Belora Paris Vinay Singh , Fireside Ventures , Eularie Saldanha Share , Belora Paris , Akash Deep Batra , Adtech 2023 ,