Ad:Tech 2023: A single unified measurement system needs to b

Ad:Tech 2023: A single unified measurement system needs to be in place in the CTV ecosystem

Ad:Tech day two saw a panel comprising Sudipto Das, vice president, advertiser solutions, APAC, PubMatic and Rajiv Rajagopal, head of client development and engagement, Finecast, decoding the advertising strategies for CTV (connected TV) and linear audiences.



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