Stay updated with breaking news from Onnected Tv. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
As the local market continues to evolve, the shift from linear to CTV represents a significant growth opportunity for advertisers, driven by technological advancements and changing consumer preferences. Elara Capital's Karan Taurani breaks down the market.
Hulu generated over $10 million in estimated open programmatic ad revenue in North America in March 2024 on Apple TV, according to Pixalate’s research;...
Hulu generated over $19 million in estimated open programmatic ad revenue in North America in March 2024 on Amazon Fire TV, according to Pixalate’s...
As competition increases across the CTV landscape, StarHub is looking to make the most of its assets for TV advertising.
Research finds more open programmatic ad spend goes to Roku apps referred to by 2+ Bundle IDs (91%) than the global average across all CTV (89%); Research...