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Currently, there are 20-22 million addressable TV homes in India. Connected TV is the preferred connection at 65%, comprising smart TVs, devices such as Firestick, Internet-enabled set-top boxes versus 35% linear (cable and DTH)
Need to include connected TV in media plans: Priti Murthy
Co-viewing strategies need to be created: Rajiv Rajagopal
Best Media Info: While the Connected TV audience keeps growing, the industry is yet to solve the ‘measurement issue’ in the space| Advertising News
Best Media Info: According to a GroupM Finecast and Kantar report titled ‘The Changing Landscape of Indian Television’, TV advertising will grow by 11.8% CAGR between 2022-2027 in India versus global and APAC grow| Television News