Page 7 - Connected Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 11 March 2021 STV Player, the free streaming service run by Scottish broadcaster STV,  has added over 650 hours of drama, true crime and factual entertainment programming to its growing catalogue of content. The free video-on-demand service, said to be pre-installed in three quarters of the UK’s connected TV homes, has signed deals with distributors Entertainment One (eOne) and Sony Pictures Television (SPT), bringing the total number of boxsets now offered by the platform to over 150, with around 50 of these being drama series. Drama being added as part of the eOne deal inc...

Global sales of connected TV devices soared to a new record in Q4 2020, reaching 109.1 million units, according to the latest research from Strategy Analytics’ ...

| 10 March 2021 Three trends are redefining video, empowering viewers to watch content as never before, advertisers to reach customers as never before and creators and artists to find audiences as never before with connected TV on the rise and about to be exploited by YouTube says the firm’s chief product officer Neil Mohan. In a blog post exploring the transformation of the viewer video experience as YouTube builds for what it calls a dynamic future, Mohan said that the video landscape today is rapidly changing in ways that are redefining how we watch, what we watch, and why w...

Digital media measurement, data and analytics platform om provider DoubleVerify (DV) is warning that it has uncovered the first server-side ad insertion (SSAI) ...

| 07 March 2021 A study from independent omnichannel sell-side advertising platform Magnite, has found that half (51%) of UK viewers’ time spent watching TV takes place on streaming channels, and if they could only keep one, over half (55%) would choose streaming services versus broadcast linear TV (45%). Magnite’s CTV: The Future Forward examined the opinion of 10,500 consumers across the UK, France, Germany, Spain and Italy, looking at how audiences are consuming TV and examining the opportunity for marketers seeking to connect with engaged audiences as the shift to connect...