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Using YouTube to tap into African audiences

Using YouTube to tap into African audiences
bizcommunity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bizcommunity.com Daily Mail and Mail on Sunday newspapers.

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YouTube introduces interactive ads for connected TVs, more original programming

Users can learn more about a product through second screen activation. ....

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Massive first quarter growth for YouTube

| 28 April 2021
The high tide of streaming has raised all boats in the online video market but none more so that YouTube and after having reported massive in revenues in the final quarter of 2020, the service has made an equally strong start to the new year.
For the quarter ended 31 March 2021, YouTube generated advertising revenues of $6.005 billion, an annual increase of 48.71%.
Overall, for the first quarter, YouTube parent company Alphabet posted revenues of $55.314 billion, up 34% year-on-year. Operating income was $16.437 billion, an increase of 30% compared with the same period in 2020. Overall Google Services revenue for the quarter – which includes YouTube ads and fees received for subscription-based products such as YouTube Premium and YouTube TV – amounted to $51.178 billion, surging 34% on an annual basis. ....

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YouTube used by 81% of US adults

YouTube used by 81% of US adults
rapidtvnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from rapidtvnews.com Daily Mail and Mail on Sunday newspapers.

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Connected TV the fastest growing YouTube platform

| 10 March 2021
Three trends are redefining video, empowering viewers to watch content as never before, advertisers to reach customers as never before and creators and artists to find audiences as never before with connected TV on the rise and about to be exploited by YouTube says the firm’s chief product officer Neil Mohan.
In a blog post exploring the transformation of the viewer video experience as YouTube builds for what it calls a dynamic future, Mohan said that the video landscape today is rapidly changing in ways that are redefining how we watch, what we watch, and why we watch developments that impact not just viewers, but also advertisers, creators, and artists. And while some of these trends have been years in the making, he noted that the pandemic dramatically has accelerated their evolution. ....

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