Page 8 - Connected Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana

| 19 February 2021 The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connect...

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, and MediaMath, the acclaimed independent advertising technology company for leading brands and agencies, recently announced that they have partnered to launch a connected TV (CTV), video, mobile and desktop contextual targeting solution available now in Latin America using MediaMath's demand-side platform.

Binge Watch Maggie Kent's "Lunch in the News Van" Series WPVI And, she's doing it with something basic - her lunch! Now, you can find Maggie's entire "Lunch in the News Van" series is now on our 6abc streaming apps for Apple TV, Amazon Fire, Roku and Android TV. Maggie is shining a spotlight on local mom and pops, sharing personal stories and showing us what and how she eats lunch in the news van. "'Lunch in the News Van' is the Action News van traveling anywhere and everywhere in the Delaware Valley, stopping whenever we can for some exotic lunch, learning a little bit about the people behi...

| 13 January 2021 If the US cable TV industry thought things couldn’t get much worse than they have in recent years, a study from The Trade Desk is warning that American households are cutting the cord on their cable subscriptions more rapidly than previously reported. The study by the advertising buyers’ technology platform sampled 2,105 adults in the US and was conducted by YouGov from 4-8 December 2020 on a survey with a total sample size. The survey was carried out online. The figures were been weighted and are said to be representative of all US adults ages over 18. In a...