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Vizio announced the expansion of its direct-to-device advertising business to meet increasing advertiser demand and further fuel its growth as a streaming-first ....
A Win For Privacy Virginia is in line to follow California’s lead with the California Consumer Privacy Act (CCPA), which is already in effect, by finalizing its own comprehensive data privacy law this year, according to ACA News. The Virginia Consumer Data Protection Act was passed on Friday by the Virginia House of Representatives (89-9) and Senate (39-0), and is expected to be signed by Gov. Ralph Northam after the legislative session ends March 1, according to Roll Call. If signed by the governor, the bill will take effect Jan. 1, 2023. The Consumer Data Protection Act would establish a framework for controlling and processing personal data in the commonwealth. Under the bill, consumers have rights to access, correct, delete, obtain a copy of personal data and to opt out of the processing of personal data for the purposes of targeted advertising. ....
| 19 February 2021 The direct-to-device advertising business of TV giant VIZIO, has unveiled Universal Frequency Control, a new capability designed to enable brands to set limits on how often a VIZIO TV within a household is exposed to specific ad creative when placing an ad through its platform. VIZIO Ads says that its new universal frequency control product leverages inscape smart TV data to enable near real-time ad inventory management for connected TV campaigns. It is designed to solve what VIZIO says is one of the biggest problems plaguing the over-the-top (OTT) and connected TV (CTV) marketplace. Universal Frequency Control is said to measure persistently the number of times an ad is exposed at the glass-level for each TV in a household across linear, CTV, video-on-demand (VOD) and OTT. With in-flight optimisation, brands can limit the number of times a VIZIO Ads media buy reaches a device per day, week or month. And, with control of an established ....
/PRNewswire/ VIZIO Ads, the award winning TV company s direct-to-device advertising business, today unveiled Universal Frequency Control, a new capability. ....