Page 5 - Connected Tv News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Two advertising ecosystems are converging and colliding on TV screens across Europe. Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners.

FreeWheel, a division of Comcast – the major connected TV (CTV) intermediary that connects buyers and sellers – has launched an audience-based TV buying technology that it claims will unify planning across linear and CTV mediums, reducing duplication.

Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.

Connected TVs are the focal point for many of the most important debates about the future of media, impacting media measurement, the growth of addressable advertising, converged planning and buying across TV and digital media, the use of data to support targeting, the future of the TV trading model, and the relationships between TV platforms and media owners. Two advertising ecosystems are converging and colliding on TV screens across Europe.

A chat with Samsung Ads' India marketing head about the advertising potential in the connected TV space.