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Experts predict that the demand for family entertainment on streaming platforms will increase during the festive season, as more users choose to stay home. Connected TVs are expected to exceed 40 million daily active users by 2025.
Increasing broadband penetration has helped in proliferation of smart TVs, aided by the fact that broadcasters are making significant investments in content and technology.
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The pace of growth has slowed partly because of a funding winter in startups and also due to macroeconomic factors like high inflation rates, exchange rates, the cost of crude oil globally, and the Russia Ukraine war.