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Brands which realize that blanket messaging doesn't work are leveraging the reach of local language influencers on Instagram, YouTube and Facebook to access deeper markets, especially in smaller cities.
Online shopping trend expands beyond metros due to growing digital literacy and internet connectivity. PwC report identifies key differences in preferences of online shoppers in big cities and small towns. Urban dwellers prioritize prompt delivery services for instant gratification at a premium price in urban areas.
A Pratapgarh resident, Prateek Sinha, has made an unprecedented request to authorities in Uttar Pradesh, seeking permission to express his discontent with a media agency by hurling abuses for two hours.
A Uttar Pradesh resident made an unheard-of plea before district authorities in Pratapgarh. He has sought "two hours to abuse" a newspaper entity. Know why.
In a seemingly bizarre request, a resident of Uttar Pradesh's Pratapgarh has sought permission to hurl abuses at a newspaper for "two hours".The man made the request after an article in the newspaper alleged his involvement in land ...