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The upcoming launch of the iPhone 15 in India is expected to be a hit, with pre-bookings already surpassing last year's numbers by 20-25%, according to leading retailers. The base iPhone 15 and the costliest iPhone 15 Pro Max are the most popular variants. Apple is also increasing its launch-phase stock to 270,000-300,000 units, double that of last year. However, there may still be shortages for specific models due to high demand.

The upcoming launch of the iPhone 15 in India is expected to be a hit, with pre-bookings already surpassing last year's numbers by 20-25%, according to leading retailers. The base iPhone 15 and the costliest iPhone 15 Pro Max are the most popular variants. Apple is also increasing its launch-phase stock to 270,000-300,000 units, double that of last year. However, there may still be shortages for specific models due to high demand.

“Since the time we launched the foldables, the pre-bookings have clocked 150,000 now and that is almost 1.5 times of what we had achieved with the predecessor, which is almost Rs 1,500 crore, and the adoption has been reasonably good,” said Raju Pullan, senior vice-president, Samsung India.

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