Precision Textiles Launches Direct Mail Campaign | Furniture World Magazine
Furniture Industry News: Classic marketing approach aimed at creating a personalized & tactile experience for its customers.
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Furniture Industry News: Classic marketing approach aimed at creating a personalized & tactile experience for its customers.
December 9, 2020 TOTOWA, N.J.— December 9, 2020 — In an increasingly digital world where our inboxes are overwhelmed with promotional offers and solicitations, Precision Textiles, a supplier of coated fabrics, nonwovens and laminations for the bedding, automotive and healthcare industries, is taking a more traditional route to its marketing communications. Developed to promote its recently launched IQFit Natural line — a 100-percent glass-free FR barrier — the classic direct mail campaign provides its partners with a tactile element, a benefit that cannot be delivered electronically. ...