Preloved's Julia Grieve on 25+ Years of Championing Upcycled Designs
“How have I been doing this for so long?” Toronto-based fashion entrepreneur Julia Grieve says with a laugh when she’s asked to reflect on the beginnings of her innovative label, Preloved. A former jetsetting model in the ’90s, she had a penchant for altering vintage duds to transform them into more modish pieces to wear to go-sees and gigs. While she loved the creativity and excitement surrounding her career, Grieve yearned to return to her home base and embark on a new project. So she came up with the idea of a clothing label that features second-hand finds that have been reworked i...
Source: fashionmagazine.com