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Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.
Rising offline sales come amid strong demand for premium handsets where the touch-and-feel experience is crucial for customers before purchasing, say experts. Offline stores are also offering a bouquet of financing options such as no-cost monthly instalments, paper-based financing, and GST credit, along with some headroom for negotiation in the final price.
Online-centric brands are also revising their strategy to focus more on the offline segment with this festive season crucial to a demand rebound after a tepid first half. Typically, the festive season now accounts for around a fifth of annual sales. Xiaomi, for instance, said it is now focused on expanding its store network beyond the current 18,000 retail stores across the country.