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We created this stamp. surfside bagels, homemade with love. you can take this, it's not expensive. it's actually a stamp. take, put it on things. and then you can write on there what it is. you can identify that. this, you know, cheese bagel belongs to -- write their name on it. if starbuck can make their employee take the time to do that, certain a community-run business that serves the community can do that. >> we talked about having printed bags and stuff. it was so expensive at the time, we didn't do it. this is a great idea. >> next up in denise'sars mall of marketing improvements for sur...

Write their name on it. if starbucks can make their employees to do that, certainly a community-run business that serves the community can do that. >> we talked about having printed backs, so expensive, we didn't do it. this is a great idea. >> next up in the arsenal of marketing improvements? loyalty cards. >> consumers love loyalty programs, especially commuters coming every single day or five days a week to you. so let's give them a loyalty program where they can get punches or stamps so you are literally giving back to them. >> and there is something extremely cool you can do with loyalty ...