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Medicare. very complicated program. the problem, this ceo's presentation didn't have a number or detail from the plan despite the set-up you're watching. still, we can all rest easy k w knowing his idea for saving medicare is the best. why? because he said so. jared bernstein is an msnbc contributor and former chief economist and policy adviser to vice president biden and bill burton is cofounder of priorities usa action. okay, jared, we are going to have fun with numbers and i've actually got props today. >> oh, good. >> so, just in case you missed it, this is the kind of outline that governo...

Network meetings it wasn't a great thing. i think the second the fourth person in the meeting took off his phone and started e-mailing his wife we knew that we were in trouble. we knew that they were not really taking us that seriously. presentation didn't look good at all. the evidence wasn't demonstrated correctly to these people. >> they needed a major dose of legitimacy. so ron and gilad got pet experts and the humane society on board. and then, in 2012, they tested the product in a small market to get invaluable data to prove the demand existed. and it did. that move was a game changer. >...

Take that and the first tv network meetings it wasn't a great thing. i think the second the fourth person in the meeting took off his phone and started e-mailing his wife we knew that we were in trouble. we knew that they were not really taking us that seriously. presentation didn't look good at all. the evidence wasn't demonstrated correctly to these people. >> they needed a major dose of legitimacy. so ron and gilad got pet experts and the humane society on board. and then, in 2012, they tested the product in a small market to get invaluable data to prove the demand existed. and it did. that...