Page 24 - Price Changes News Today : Breaking News, Live Updates & Top Stories | Vimarsana

Down. >> they are buying shots they wait until the prices change and then capitalize on the cheaper items. so for them it's a game, sort of a way to influence the happy hour so to speak. >> but there is more to this game than meets the eye. >> more than a game. definitely more that be a game. on the surface but behind the scenes there is a lot of influence that goes on. >> in fact, data analysts like tyler don't even call it a game. they call it gamification, because it uses numbers. >> it's an example of big data in that you are engaging people to do something. >> he says this kind of game is...

Determined by algorithms tied in to the bar's point of sale system. >> a point of sale system is a data collection system. what is changing is the ability to open up the black box of that data and combine it with other data sets that you might have. >> with realtime sales data driving price changes, the game often leaves customers to choose the bargain drinks, whose prices may drop but whose profit margins remain high. >> it will drop the price of say a tequila shot. and they make a high profit margin on tequila, so all of a sudden people start buying tequila. so, we really created a system fo...