WESTWOOD ONE and CUMULUS MEDIA Chief Insights Officer PIERRE BOUVARD takes to the company blog to share, "Last week, NIELSEN released the APRIL PORTABLE PEOPLE METER data for the top 48 markets in the U.S. It was a record breaker."In PPM markets, AM/FM radio’s audience reach for APRIL 2021 was the highest since the pandemic started, notching a 98% recovery index versus MARCH 2020."BOUVARD adds, "In markets outside the top 50 measured by the personal diary, NIELSEN .
WESTWOOD ONE and CUMULUS MEDIA Chief Insights Officer PIERRE BOUVARD takes to the company blog to share, "Last week, NIELSEN released the APRIL PORTABLE PEOPLE METER data for the top 48 markets in the U.S. It was a record breaker."In PPM markets, AM/FM radio’s audience reach for APRIL 2021 was the highest since the pandemic started, notching a 98% recovery index versus MARCH 2020."BOUVARD adds, "In markets outside the top 50 measured by the personal diary, NIELSEN .