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The Czech Republic’s Prima media group has joined the online ad exchange CPEx through its subsidiaries Media Club and Impression Media. CPEx is an association of Czech online media publishers and includes Mafra, Czech News Center, Economia, Vltava Labe Media. It has been making advertising space available to advertisers using RTB technology since 2013. It…
The Prima Group has completed the acquisition of Media Bohemia for an undisclosed fee. As a result, it now holds an 80% stake in the online media agency Impression Media. According to Prima, the acquisition is a strategic step that will significantly strengthen Media Club in the field of online and programmatic advertising. Impression Media…