Gimbel & Associates releases free 50-page digital and variable-data eBook
Printing industry management consulting firm Gimbel & Associates (Garden City, NY) has published a new eBook A Printer’s Perspective & Guide to Digital Printing and Variable Data which answers the business and operational questions printing professionals ask as they transition to a business model where digital printing plays a more important, and perhaps dominant, role. The downloadable eBook discusses the advantages of digital printing – in particular how this technology allows printers to produce data-driven, personalized materials that greatly improve the performance of marketing comm...
Source: graphicartsmag.com