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The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

New research suggests that audiences love to see entertainers behaving spontaneously because ad-libbed lines and improvised setlists make the artists seem more authentic and genuine ....

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The allure of the ad-lib: New research identifies why people prefer spontaneity in entertainment

Audiences love improvised, off-the-cuff entertainment, and new research suggests it’s because spontaneity seems to offer a glimpse of the performer’s authentic self. ....

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Celebrities seem more genuine when spontaneous, studies find

People rate entertainers as more sincere, genuine and authentic when they act spontaneously, rather than when they plan, studies find. ....

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