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For anyone that still believes that Apple can be more than an incredibly profitable company; but one you can also be proud of for how it treats its people and customers, incoming VP of worldwide communications Stella Low could be the critical remedy for what ails the firm. Let's talk about Apple this week. Then we'll close with the product of the week: the HP Elite Folio Notebook.
'); //]]>//--> By Rob Enderle May 17, 2021 4:00 AM PT Stella Low, one of the most capable communications executives I've ever met, just left Cisco to lead corporate communications and support diversity and social responsibility at Apple. In contrast, Apple seems to have made a list of things not to do to customers, or as an employer, and rather than avoiding bad practices has set them as goals. The reason for this is an excessive focus on margins and a lack of focus on customers whom the company appears to increasingly take for granted; a common problem with Apple's lock-in business model.