With ProClean range, Godrej forays into home cleaning segment
The brand’s USP is its ‘best quality at best price’ offering. 30 Dec, 2020 - 02:09 PM IST | By indiantelevision.com Team NEW DELHI: The Covid2019 pandemic has given an unprecedented boost to demand for home cleaning products. Due to concerns about the novel Coronavirus, consumers are increasingly opting for products that will enable them to keep their homes clean and germ-free. In fact, AC Nielsen pegged the market size of home cleaning products (branded floor, toilet and bathroom cleaners segment) at Rs 2,600 crore. In order to capitalise on this growing categor...
Source: indiantelevision.com