Later, right? >> neil: it might with the exception. if it comes out of the gate half the price of what it sells for -- not advocate for anything panasonic does, but it is not following the usual order of the product debut. hence the issue of burning a hole in people's pocket. what do you say to them who feel a need to say this is a buy? >> it a is a buy and a great piece of technology. can you afford it? everything that is a buy doesn't mean you can afford it. you have to be a grown-up and take care of my family. my kids need to go to college. i need to pay my bills and pay my emergency fund. ...