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>> and then i think also the black with the gray. >> what do they understand about american retail that even many of us who live and work here don't know. keith says much of it boils down to three key decision points. >> first point is the product itself. does the product draw me into the booth with its visual attributes, with some sense of quality, with some sense of originality, with some sense of freshness? >> the first thing many of these regional entrepreneurs understand is the importance of researching the american market. >> what have people done before? what is coming? what is popular ...

The most competitives markets on earth? >> and then i think also the black with the gray. >> what do they understand about american retail that even many of us who live and work here don't know. keith says much of it boils down to three key decision points. >> first point is the product itself. does the product draw me into the booth with its visual attributes, with some sense of quality, with some sense of originality, with some sense of freshness? >> the first thing many of these regional entrepreneurs understand is the importance of researching the american market. >> what have people done ...