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Within a month of a major incident happening, they're able to produce a very high resolution video and something that depicts a major terrorist attack and if you look at youtube, what videos get the most views and the videos that have the most compelling footage and what is more compelling than a guy jumping in a guy and blowing himself up. it's incredibly compelling footage and it gets hundreds of thousands of hits and it's a very powerful instrument for bringing people into this movement. >> including young people who are used to higher production values. we have this side by side that shows...

The most offensive speech. did you know this government co-sponsored a resolution with the muslim brotherhood government in egypt with morsey that attempts to make the criticism of religion using the religion, a violation of international law? they redacted from all counter terrorism manuals, and now we have one individual who is -- the finger is pointed at him for exercising his first amendment right to free speech. this is a, very dangerous -- this is very, very dangerous. >> i agree that it is no laughing matter. but i will try to make it one anyway. >> we got basically a 14-minute trailer ...

>> that's not the catholic church i signed up for. when i toss a buck in the basket on sunday, i want production values. that means marble, gold, stain glass. i believe religion should be like going to the avengers, who cares what it's about? as long as it looks cool and i can eat popcorn. coming up next, look at this -- it's like clinton at the convention. walter isaacson joins the table. >> always that. >> along with msnbc's -- i'm going to drag this see where they go, where they end up. make a left and another left. >> come on, keep coming. >> that's mark haleprin too. keep it on "morning...

That's his big opportunity here in the convention and also why the obama campaign wants to brew with that. >> steve: karl this is a roll out for mitt romney. a large portion haven't seen him behind a negative 30 second ad. >> this is the biggest audience he will have before the debate . a format he controls. people will tune in in order to find out what new about romney that i haven't heard before and in a production, everyone knows it is an artifice. it is a production. and so they look for good production values and want to walk away saying i know more about him. >> gretchen: the ideology of...

>> what might be the most stung revelation ever from dallas. >> three of my all time tv heroes. the moment you thought you would never see. . >> we will get to my interview in a moment. a big man with a big idea about politics, government, and everything else. he is the always outspoken governor of minnesota. the superstar known as the body and a man who famously never holds back. every time he has been on my show, he says something outrageous and thought provoking. no more gangs in government. jesse, how are you? >> i'm doing well. how are you in. >> doing well. two things i want t...