Dentsu hires Mark Prince to open media buying toward diverse-owned titles
Dentsu hires Mark Prince to reorient media buying toward diverse-owned titles Dentsu International has taken a significant step toward addressing inequities within media buying with the appointment of Mark Prince to introduce opportunities for clients to increase spend with Black and minority-owned companies. The new emphasis forms part of a commitment by the firm to deliver ‘Economic Empowerment’ by leveling the media buying playing field. What is meant by Economic Empowerment? Prince will head up a new team to support minority-owned media companies by helping to create new client benchm...
Source: thedrum.com