Detailed text transcripts for TV channel - MSNBC - 20130816:13:48:00
Think campaigns -- you mentioned the study. for candidates who can't afford, who don't have access to what we would describe as quality polling. that this is a way to judge sentiment. is this the kind of thing you would expect campaigns to use, not solely but supplementary in campaigns to come? >> that's absolutely right. one of the biggest implications of this research is not in prediction. you can always, you know, work with different models. you can always get one prediction over another prediction. but the big impact, the big long-term impact of this study is how polling and political camp...