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Nielsen's Gracenote Quantifies Program Bingeability, Tracks Streaming Availability

Gracenote, the content solutions pillar of Nielsen, introduced Distribution Dynamics and Program Availability Archive, new datasets designed to help content owners and buyers optimize program licensing and acquisition strategies as TV viewership booms. Complementing Gracenote’s existing Content Analytics offerings, these syndicated datasets provide “content marketplace insights into characteristics of programming that drives consumption and historical […] ....

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